5 Tips For Building Your Audience

“Content is King” right? Right. If you’re creating something — anything — it’s got to be quality if you want to attract an audience. And while the rise of the internet has brought many positives into our lives, there are some serious negatives to be dealt with as well. When it comes to building your audience, the chief challenge is noise. The internet and every social network is already swimming with content begging for eyeballs. Case in point, right now, 100 hours of video are uploaded to YouTube every minute. And that number keeps going up.

So how can you cut through the noise and access your audience more directly? Here are some tips that can help:

How to Dress on Camera

Posted by: Scott Westby

Confession: I’m not a stylish dude. I often rely on my better half to “consult” on what I’m wearing, and when we film narrative content, I always try to collaborate with a Wardrobe Stylist to make the cast look their best.

But when we shoot a corporate video or an interview, having a Stylist on set is rarely practical. As such, we often get asked “What should I wear on camera?”. It’s an excellent question, as the wrong wardrobe can distract the audience from the subject matter, and can even end up ruining a great video!

If you’re appearing on camera any time soon, check out the handy guide below. And don’t worry, this comes from experience, not my fashion-sense.

Studio Space for Calgary Film Production Announced

Posted by: Matt Watterworth

If you’re considering making your way into the Calgary Film Industry now may be a good time to start. The long-awaited announcement for a southern Alberta film studio took place this morning and it comes not a moment too soon. With three different television series likely to be shooting in and around Calgary this year, the industry is hungry for a reliable, quiet, indoor studio area to call home.