Transmedia: You’re Doing it Wrong

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Transmedia was a big buzzword at the Banff World Media festival this year, and continues to have Producers, Writers, Directors and Marketing teams scratching their heads. You may have heard the word before, or one of its cousins like “multiplatform”, “second-screen”, etc. but it’s all the same thing.

Most think Transmedia is about fun facts popping up on your iPhone while you watch a movie. They’re wrong. If we’re going to play in this new media landscape, we need to start seeing Transmedia as a way to tell an immersive story with multiple access points.

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