Transmedia: You’re Doing it Wrong

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Transmedia was a big buzzword at the Banff World Media festival this year, and continues to have Producers, Writers, Directors and Marketing teams scratching their heads. You may have heard the word before, or one of its cousins like “multiplatform”, “second-screen”, etc. but it’s all the same thing.

Most think Transmedia is about fun facts popping up on your iPhone while you watch a movie. They’re wrong. If we’re going to play in this new media landscape, we need to start seeing Transmedia as a way to tell an immersive story with multiple access points.

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Join Full Swing at the Calgary Comic & Entertainment Expo

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Nerds unite! The time is drawing near for the Calgary Comic & Entertainment Expo. Every year, we’re honoured to speak on a panel or two about filmmaking and new media. This year, however, Matt and Scott will be on four panels throughout the weekend. We invite everyone who wants to pick our brains to join us! Here’s the schedule, still marked as “tentative”: Read More →

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NSI Features First – Anatomy of a Pitch

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Our final day of Phase 1 for the NSI Features First program consisted of a full-morning mock pitch session. We were lucky to meet four Producers from some of Canada’s top production companies, who came in for some one-on-one 20-minute pitches.

We welcomed Elise Cousineau from Sienna Films; Sonya Di Rienzo from Whizbang Films; Mark Montefiore from Montefiore Films and Kevin Krikst from Rhombus Media.

So what’s the best way to pitch your film? Read More →

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NSI Features First – Top 4 Distributor Needs

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Wow. Day 4 was enlightening in vastly different ways than our previous days at NSI Features First. Today we met with Broadcasters, Distributors, Telefilm and Marketing Strategists. It was definitely a day for the Producers, though Screenwriters should absolutely be paying attention to these lessons. Read More →

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NSI Features First – Chilling with Producer Martin Katz

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Take cover ’cause I’m droppin’ knowledge bombs.

We had a mind blowing discussion today with Canadian Producer Martin Katz from Prospero Pictures. Katz (pronounced Kaits) is most known for his Producing work with David Cronenberg. He’s also been a long-time advocate of new media content and has his fingers firmly on the pulse of the industry, in Canada and around the world. Our chat focused on the state of the film production industry in Canada and what the landscape is like for new and emerging filmmakers.
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4 Ways to Enhance Your Grant Applications

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Ahhh Alberta Filmmaking Grants… what polarizing, frustrating, wonderful beasts. Whether you love ‘em or hate ‘em (or both), you can’t deny that a grant can make the difference between a screenplay and a finished film.

Full Swing has had modest success with our grant applications over the years, and as we find ourselves in the middle of the early-year grant application season, we wanted to share a few grant-writing tips we’ve learned along the way.

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